Marketing Public Relations Strategies to Develop Brand Awareness of Coffee Products

Tien-Chin Wang; Muhammad Ghalih; Glen Andrew Porter

doi:doi:10.11648/j.sjbm.20170503.15

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Marketing Public Relations Strategies to Develop Brand Awareness of Coffee Products

Tien-Chin Wang, Muhammad Ghalih, Glen Andrew Porter

Published in Science Journal of Business and Management (Volume 5, Issue 3)

Received: 4 May 2017 Published: 4 May 2017

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Abstract

These days’ technologies offer new channels to reach public and market, the convergence between the various communications fields increases which is in marketing public relations strategies used to for developing a brand awareness the product such as coffee products. This paper likewise provides a solution to develop a brand awareness via media store sellers who might help the company to promote their products in light of consumer behavior. In this study, one hundred and fifteen questionnaires, on facilities available in the society, and technology distributed online, and it focuses on generations millennial in Taiwan. The purpose of the survey will focus on coffee products from Indonesia which is called Coffindo Nusantara from Coffindo Company.

Published in	Science Journal of Business and Management (Volume 5, Issue 3)
DOI	10.11648/j.sjbm.20170503.15
Page(s)	116-121
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2017. Published by Science Publishing Group

Keywords

Brand Awareness, Coffee Products, Marketing, Public Relations Strategies

References

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[2]	Ashooh, N. Master Class: How must education evolve to address the PR professional’s expanding role? PRWeek, 51–52. 2012.
[3]	Dennis L. Wilcox, Glen T. Cameron, and Bryan H. Reber, Public Relations Strategies and Tactics. 11th editions. Pearson Education: London, 2015.
[4]	Kapferer, J. N. Strategic brand management. The Free Press: New York, 1994.
[5]	Kasali, Rhenald. Manajemen Public Relations. Konsep dan Aplikasinya di Indonesia. Pustaka Utama Grafiti: Jakarta, 2005.
[6]	Keller K. L. Strategic Branding Management. Building, Measuring, and Managing Brand Equity. 3rd ed. Upper Saddle River, New Jersey: Prentice Hall, 2008.
[7]	Keller, K. L. and Davey, K.K. Building Customer Based Brand Equity. Advertising Research Foundation Workshop: New York, 2001.
[8]	Kotler, Philip., and Kevin L. K. Manajemen Pemasaran, 12th editions. Indeks: Indonesia, 2007.
[9]	Lecheler, S. and de Vreese, C. H. News framing and public opinion: A mediation analysis of framing effectson political attitudes. Journalism and Mass Communication Quarterly, 89(2), 185–204. 2012.
[10]	Ruslan, Rosady. Manajemen Public Relations dan Media Komunikasi: Konsepsi dan Aplikasi, Raja Grafindo Persada: Jakarta, 2006.
[11]	Saunders, Lewis., and Thornhill. Research Methods For Business Students. Harlow: Financial Times Prentice- Hall Inc, 2000.

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APA Style

Tien-Chin Wang, Muhammad Ghalih, Glen Andrew Porter. (2017). Marketing Public Relations Strategies to Develop Brand Awareness of Coffee Products. Science Journal of Business and Management, 5(3), 116-121. https://doi.org/10.11648/j.sjbm.20170503.15

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ACS Style

Tien-Chin Wang; Muhammad Ghalih; Glen Andrew Porter. Marketing Public Relations Strategies to Develop Brand Awareness of Coffee Products. Sci. J. Bus. Manag. 2017, 5(3), 116-121. doi: 10.11648/j.sjbm.20170503.15

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AMA Style

Tien-Chin Wang, Muhammad Ghalih, Glen Andrew Porter. Marketing Public Relations Strategies to Develop Brand Awareness of Coffee Products. Sci J Bus Manag. 2017;5(3):116-121. doi: 10.11648/j.sjbm.20170503.15

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@article{10.11648/j.sjbm.20170503.15,
  author = {Tien-Chin Wang and Muhammad Ghalih and Glen Andrew Porter},
  title = {Marketing Public Relations Strategies to Develop Brand Awareness of Coffee Products},
  journal = {Science Journal of Business and Management},
  volume = {5},
  number = {3},
  pages = {116-121},
  doi = {10.11648/j.sjbm.20170503.15},
  url = {https://doi.org/10.11648/j.sjbm.20170503.15},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20170503.15},
  abstract = {These days’ technologies offer new channels to reach public and market, the convergence between the various communications fields increases which is in marketing public relations strategies used to for developing a brand awareness the product such as coffee products. This paper likewise provides a solution to develop a brand awareness via media store sellers who might help the company to promote their products in light of consumer behavior. In this study, one hundred and fifteen questionnaires, on facilities available in the society, and technology distributed online, and it focuses on generations millennial in Taiwan. The purpose of the survey will focus on coffee products from Indonesia which is called Coffindo Nusantara from Coffindo Company.},
 year = {2017}
}

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TY  - JOUR
T1  - Marketing Public Relations Strategies to Develop Brand Awareness of Coffee Products
AU  - Tien-Chin Wang
AU  - Muhammad Ghalih
AU  - Glen Andrew Porter
Y1  - 2017/05/04
PY  - 2017
N1  - https://doi.org/10.11648/j.sjbm.20170503.15
DO  - 10.11648/j.sjbm.20170503.15
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 116
EP  - 121
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20170503.15
AB  - These days’ technologies offer new channels to reach public and market, the convergence between the various communications fields increases which is in marketing public relations strategies used to for developing a brand awareness the product such as coffee products. This paper likewise provides a solution to develop a brand awareness via media store sellers who might help the company to promote their products in light of consumer behavior. In this study, one hundred and fifteen questionnaires, on facilities available in the society, and technology distributed online, and it focuses on generations millennial in Taiwan. The purpose of the survey will focus on coffee products from Indonesia which is called Coffindo Nusantara from Coffindo Company.
VL  - 5
IS  - 3
ER  -

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Author Information

Tien-Chin Wang

Dept. of International Business, National Kaohsiung University of Applied Sciences, Kaohsiung, Taiwan
Muhammad Ghalih

Dept. of International Business, National Kaohsiung University of Applied Sciences, Kaohsiung, Taiwan
Glen Andrew Porter

Dept. of Electronic Engineering, National Kaohsiung University of Applied Sciences, Kaohsiung, Taiwan

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APA Style

Tien-Chin Wang, Muhammad Ghalih, Glen Andrew Porter. (2017). Marketing Public Relations Strategies to Develop Brand Awareness of Coffee Products. Science Journal of Business and Management, 5(3), 116-121. https://doi.org/10.11648/j.sjbm.20170503.15

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ACS Style

Tien-Chin Wang; Muhammad Ghalih; Glen Andrew Porter. Marketing Public Relations Strategies to Develop Brand Awareness of Coffee Products. Sci. J. Bus. Manag. 2017, 5(3), 116-121. doi: 10.11648/j.sjbm.20170503.15

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AMA Style

Tien-Chin Wang, Muhammad Ghalih, Glen Andrew Porter. Marketing Public Relations Strategies to Develop Brand Awareness of Coffee Products. Sci J Bus Manag. 2017;5(3):116-121. doi: 10.11648/j.sjbm.20170503.15

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@article{10.11648/j.sjbm.20170503.15,
  author = {Tien-Chin Wang and Muhammad Ghalih and Glen Andrew Porter},
  title = {Marketing Public Relations Strategies to Develop Brand Awareness of Coffee Products},
  journal = {Science Journal of Business and Management},
  volume = {5},
  number = {3},
  pages = {116-121},
  doi = {10.11648/j.sjbm.20170503.15},
  url = {https://doi.org/10.11648/j.sjbm.20170503.15},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.sjbm.20170503.15},
  abstract = {These days’ technologies offer new channels to reach public and market, the convergence between the various communications fields increases which is in marketing public relations strategies used to for developing a brand awareness the product such as coffee products. This paper likewise provides a solution to develop a brand awareness via media store sellers who might help the company to promote their products in light of consumer behavior. In this study, one hundred and fifteen questionnaires, on facilities available in the society, and technology distributed online, and it focuses on generations millennial in Taiwan. The purpose of the survey will focus on coffee products from Indonesia which is called Coffindo Nusantara from Coffindo Company.},
 year = {2017}
}

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TY  - JOUR
T1  - Marketing Public Relations Strategies to Develop Brand Awareness of Coffee Products
AU  - Tien-Chin Wang
AU  - Muhammad Ghalih
AU  - Glen Andrew Porter
Y1  - 2017/05/04
PY  - 2017
N1  - https://doi.org/10.11648/j.sjbm.20170503.15
DO  - 10.11648/j.sjbm.20170503.15
T2  - Science Journal of Business and Management
JF  - Science Journal of Business and Management
JO  - Science Journal of Business and Management
SP  - 116
EP  - 121
PB  - Science Publishing Group
SN  - 2331-0634
UR  - https://doi.org/10.11648/j.sjbm.20170503.15
AB  - These days’ technologies offer new channels to reach public and market, the convergence between the various communications fields increases which is in marketing public relations strategies used to for developing a brand awareness the product such as coffee products. This paper likewise provides a solution to develop a brand awareness via media store sellers who might help the company to promote their products in light of consumer behavior. In this study, one hundred and fifteen questionnaires, on facilities available in the society, and technology distributed online, and it focuses on generations millennial in Taiwan. The purpose of the survey will focus on coffee products from Indonesia which is called Coffindo Nusantara from Coffindo Company.
VL  - 5
IS  - 3
ER  -

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