The Study of European Luxury Brands Use Chinese Zodiac Culture

Wang Siyu; Ning Jun

doi:doi:10.11648/j.si.20190704.11

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The Study of European Luxury Brands Use Chinese Zodiac Culture

Wang Siyu, Ning Jun

Published in Science Innovation (Volume 7, Issue 4)

Received: 18 August 2019 Published: 27 September 2019

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Abstract

Chinese Zodiac culture, as a crucial part of Chinese traditional cultures, is widely adopted by European luxury brands designers under the accelerating waves of globalization. It provides a glorious rising section for the culture connotation of luxury costumes and enhances the communication between eastern-western culture. This reconciliation also benefit for diminishing the potential PR crisis, and it takes into account the aesthetic needs of consumers containing different cultural background simultaneously.This essay aimed at the current atmosphere of European luxury brands which presenting Chinese culture by coalescing Chinese Zodiac portion in their ready-made products, the patterns that how Chinese zodiac elements are applied in these luxuries would be analyzed in this study according to two authentic research methods: relative literature analysis and design comparative approaches, mainly by three different dimensions which are multiple techniques of forming a pattern, various color application methods and appropriate character choosing skills from the aspect of visual communication, based on eight well-known Western fashion luxury brands that produced products emerging Chinese Zodiac elements from 2017 to 2019. Plus, it is important to point out that the essential purpose of approaching research is to provide a valid discussion and summary about the design framework of luxury brands series that relating to Chinese Zodiac elements.

Published in	Science Innovation (Volume 7, Issue 4)
DOI	10.11648/j.si.20190704.11
Page(s)	110-114
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2019. Published by Science Publishing Group

Keywords

Luxury Brand, Chinese Zodiac Culture, Visual Communication

References

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APA Style

Wang Siyu, Ning Jun. (2019). The Study of European Luxury Brands Use Chinese Zodiac Culture. Science Innovation, 7(4), 110-114. https://doi.org/10.11648/j.si.20190704.11

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ACS Style

Wang Siyu; Ning Jun. The Study of European Luxury Brands Use Chinese Zodiac Culture. Sci. Innov. 2019, 7(4), 110-114. doi: 10.11648/j.si.20190704.11

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AMA Style

Wang Siyu, Ning Jun. The Study of European Luxury Brands Use Chinese Zodiac Culture. Sci Innov. 2019;7(4):110-114. doi: 10.11648/j.si.20190704.11

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@article{10.11648/j.si.20190704.11,
  author = {Wang Siyu and Ning Jun},
  title = {The Study of European Luxury Brands Use Chinese Zodiac Culture},
  journal = {Science Innovation},
  volume = {7},
  number = {4},
  pages = {110-114},
  doi = {10.11648/j.si.20190704.11},
  url = {https://doi.org/10.11648/j.si.20190704.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.si.20190704.11},
  abstract = {Chinese Zodiac culture, as a crucial part of Chinese traditional cultures, is widely adopted by European luxury brands designers under the accelerating waves of globalization. It provides a glorious rising section for the culture connotation of luxury costumes and enhances the communication between eastern-western culture. This reconciliation also benefit for diminishing the potential PR crisis, and it takes into account the aesthetic needs of consumers containing different cultural background simultaneously.This essay aimed at the current atmosphere of European luxury brands which presenting Chinese culture by coalescing Chinese Zodiac portion in their ready-made products, the patterns that how Chinese zodiac elements are applied in these luxuries would be analyzed in this study according to two authentic research methods: relative literature analysis and design comparative approaches, mainly by three different dimensions which are multiple techniques of forming a pattern, various color application methods and appropriate character choosing skills from the aspect of visual communication, based on eight well-known Western fashion luxury brands that produced products emerging Chinese Zodiac elements from 2017 to 2019. Plus, it is important to point out that the essential purpose of approaching research is to provide a valid discussion and summary about the design framework of luxury brands series that relating to Chinese Zodiac elements.},
 year = {2019}
}

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TY  - JOUR
T1  - The Study of European Luxury Brands Use Chinese Zodiac Culture
AU  - Wang Siyu
AU  - Ning Jun
Y1  - 2019/09/27
PY  - 2019
N1  - https://doi.org/10.11648/j.si.20190704.11
DO  - 10.11648/j.si.20190704.11
T2  - Science Innovation
JF  - Science Innovation
JO  - Science Innovation
SP  - 110
EP  - 114
PB  - Science Publishing Group
SN  - 2328-787X
UR  - https://doi.org/10.11648/j.si.20190704.11
AB  - Chinese Zodiac culture, as a crucial part of Chinese traditional cultures, is widely adopted by European luxury brands designers under the accelerating waves of globalization. It provides a glorious rising section for the culture connotation of luxury costumes and enhances the communication between eastern-western culture. This reconciliation also benefit for diminishing the potential PR crisis, and it takes into account the aesthetic needs of consumers containing different cultural background simultaneously.This essay aimed at the current atmosphere of European luxury brands which presenting Chinese culture by coalescing Chinese Zodiac portion in their ready-made products, the patterns that how Chinese zodiac elements are applied in these luxuries would be analyzed in this study according to two authentic research methods: relative literature analysis and design comparative approaches, mainly by three different dimensions which are multiple techniques of forming a pattern, various color application methods and appropriate character choosing skills from the aspect of visual communication, based on eight well-known Western fashion luxury brands that produced products emerging Chinese Zodiac elements from 2017 to 2019. Plus, it is important to point out that the essential purpose of approaching research is to provide a valid discussion and summary about the design framework of luxury brands series that relating to Chinese Zodiac elements.
VL  - 7
IS  - 4
ER  -

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Author Information

Wang Siyu

Luxury Brand Design and Management, Beijing Institute of Fashion Technology, Beijing, China
Ning Jun

Luxury Brand Design and Management, Beijing Institute of Fashion Technology, Beijing, China

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Plain Text BibTeX RIS

APA Style

Wang Siyu, Ning Jun. (2019). The Study of European Luxury Brands Use Chinese Zodiac Culture. Science Innovation, 7(4), 110-114. https://doi.org/10.11648/j.si.20190704.11

Copy | Download

ACS Style

Wang Siyu; Ning Jun. The Study of European Luxury Brands Use Chinese Zodiac Culture. Sci. Innov. 2019, 7(4), 110-114. doi: 10.11648/j.si.20190704.11

Copy | Download

AMA Style

Wang Siyu, Ning Jun. The Study of European Luxury Brands Use Chinese Zodiac Culture. Sci Innov. 2019;7(4):110-114. doi: 10.11648/j.si.20190704.11

Copy | Download

@article{10.11648/j.si.20190704.11,
  author = {Wang Siyu and Ning Jun},
  title = {The Study of European Luxury Brands Use Chinese Zodiac Culture},
  journal = {Science Innovation},
  volume = {7},
  number = {4},
  pages = {110-114},
  doi = {10.11648/j.si.20190704.11},
  url = {https://doi.org/10.11648/j.si.20190704.11},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.si.20190704.11},
  abstract = {Chinese Zodiac culture, as a crucial part of Chinese traditional cultures, is widely adopted by European luxury brands designers under the accelerating waves of globalization. It provides a glorious rising section for the culture connotation of luxury costumes and enhances the communication between eastern-western culture. This reconciliation also benefit for diminishing the potential PR crisis, and it takes into account the aesthetic needs of consumers containing different cultural background simultaneously.This essay aimed at the current atmosphere of European luxury brands which presenting Chinese culture by coalescing Chinese Zodiac portion in their ready-made products, the patterns that how Chinese zodiac elements are applied in these luxuries would be analyzed in this study according to two authentic research methods: relative literature analysis and design comparative approaches, mainly by three different dimensions which are multiple techniques of forming a pattern, various color application methods and appropriate character choosing skills from the aspect of visual communication, based on eight well-known Western fashion luxury brands that produced products emerging Chinese Zodiac elements from 2017 to 2019. Plus, it is important to point out that the essential purpose of approaching research is to provide a valid discussion and summary about the design framework of luxury brands series that relating to Chinese Zodiac elements.},
 year = {2019}
}

Copy | Download

TY  - JOUR
T1  - The Study of European Luxury Brands Use Chinese Zodiac Culture
AU  - Wang Siyu
AU  - Ning Jun
Y1  - 2019/09/27
PY  - 2019
N1  - https://doi.org/10.11648/j.si.20190704.11
DO  - 10.11648/j.si.20190704.11
T2  - Science Innovation
JF  - Science Innovation
JO  - Science Innovation
SP  - 110
EP  - 114
PB  - Science Publishing Group
SN  - 2328-787X
UR  - https://doi.org/10.11648/j.si.20190704.11
AB  - Chinese Zodiac culture, as a crucial part of Chinese traditional cultures, is widely adopted by European luxury brands designers under the accelerating waves of globalization. It provides a glorious rising section for the culture connotation of luxury costumes and enhances the communication between eastern-western culture. This reconciliation also benefit for diminishing the potential PR crisis, and it takes into account the aesthetic needs of consumers containing different cultural background simultaneously.This essay aimed at the current atmosphere of European luxury brands which presenting Chinese culture by coalescing Chinese Zodiac portion in their ready-made products, the patterns that how Chinese zodiac elements are applied in these luxuries would be analyzed in this study according to two authentic research methods: relative literature analysis and design comparative approaches, mainly by three different dimensions which are multiple techniques of forming a pattern, various color application methods and appropriate character choosing skills from the aspect of visual communication, based on eight well-known Western fashion luxury brands that produced products emerging Chinese Zodiac elements from 2017 to 2019. Plus, it is important to point out that the essential purpose of approaching research is to provide a valid discussion and summary about the design framework of luxury brands series that relating to Chinese Zodiac elements.
VL  - 7
IS  - 4
ER  -

Copy | Download