Factors Influencing the Purchase of Face Masks in the USA During the COVID-19 Pandemic

Sauda Afrin Anny; Rezoyana Kabir Rasha; Fatema Sarker

doi:doi:10.11648/j.pbs.20221103.13

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Factors Influencing the Purchase of Face Masks in the USA During the COVID-19 Pandemic

Sauda Afrin Anny, Rezoyana Kabir Rasha, Fatema Sarker

Published in Psychology and Behavioral Sciences (Volume 11, Issue 3)

Received: 17 May 2022 Accepted: 8 June 2022 Published: 20 June 2022

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Abstract

COVID-19, one of the most challenging unprecedented global pandemics of human history, has changed people's work life and social life tremendously. Wearing a face mask is one of the most visible habits that people had to adapt to reduce the transmission of the Coronavirus. The primary purpose of this study was to investigate the impact of respondents' socio-demographic factors and working place on their face mask purchasing behavior during the COVID-19 pandemic in the USA. Secondary cross-sectional data were used in this study. An online survey administered on social media (between 20-30 March 2020) was used to collect data from adult research participants that reside in the United States through Qualtrics. From total of 6602 data, after deducting the missing values, 4949 data were used in this study for further analysis. The binary logistic regression model was used to conduct the study. The study found gender, age, education, and workplace as significant factors that influence people's face mask purchasing behavior. In addition, college education, gender, and workplace are positively associated with face mask purchase. Conversely, young age is negatively associated with respondents' face mask purchases. Though the study has limitations in the case of data representation and uses only a few variables, its findings provide some critical insights to the marketers to restructure their market segmentation. Besides, results could offer essential understandings to the relevant stakeholders, who are working to ensure face cover by people to reduce transmission of Coronavirus.

Published in	Psychology and Behavioral Sciences (Volume 11, Issue 3)
DOI	10.11648/j.pbs.20221103.13
Page(s)	86-91
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2022. Published by Science Publishing Group

Keywords

Facemask, COVID-19 Pandemic, Purchasing Behavior

References

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APA Style

Sauda Afrin Anny, Rezoyana Kabir Rasha, Fatema Sarker. (2022). Factors Influencing the Purchase of Face Masks in the USA During the COVID-19 Pandemic. Psychology and Behavioral Sciences, 11(3), 86-91. https://doi.org/10.11648/j.pbs.20221103.13

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ACS Style

Sauda Afrin Anny; Rezoyana Kabir Rasha; Fatema Sarker. Factors Influencing the Purchase of Face Masks in the USA During the COVID-19 Pandemic. Psychol. Behav. Sci. 2022, 11(3), 86-91. doi: 10.11648/j.pbs.20221103.13

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AMA Style

Sauda Afrin Anny, Rezoyana Kabir Rasha, Fatema Sarker. Factors Influencing the Purchase of Face Masks in the USA During the COVID-19 Pandemic. Psychol Behav Sci. 2022;11(3):86-91. doi: 10.11648/j.pbs.20221103.13

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@article{10.11648/j.pbs.20221103.13,
  author = {Sauda Afrin Anny and Rezoyana Kabir Rasha and Fatema Sarker},
  title = {Factors Influencing the Purchase of Face Masks in the USA During the COVID-19 Pandemic},
  journal = {Psychology and Behavioral Sciences},
  volume = {11},
  number = {3},
  pages = {86-91},
  doi = {10.11648/j.pbs.20221103.13},
  url = {https://doi.org/10.11648/j.pbs.20221103.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.pbs.20221103.13},
  abstract = {COVID-19, one of the most challenging unprecedented global pandemics of human history, has changed people's work life and social life tremendously. Wearing a face mask is one of the most visible habits that people had to adapt to reduce the transmission of the Coronavirus. The primary purpose of this study was to investigate the impact of respondents' socio-demographic factors and working place on their face mask purchasing behavior during the COVID-19 pandemic in the USA. Secondary cross-sectional data were used in this study. An online survey administered on social media (between 20-30 March 2020) was used to collect data from adult research participants that reside in the United States through Qualtrics. From total of 6602 data, after deducting the missing values, 4949 data were used in this study for further analysis. The binary logistic regression model was used to conduct the study. The study found gender, age, education, and workplace as significant factors that influence people's face mask purchasing behavior. In addition, college education, gender, and workplace are positively associated with face mask purchase. Conversely, young age is negatively associated with respondents' face mask purchases. Though the study has limitations in the case of data representation and uses only a few variables, its findings provide some critical insights to the marketers to restructure their market segmentation. Besides, results could offer essential understandings to the relevant stakeholders, who are working to ensure face cover by people to reduce transmission of Coronavirus.},
 year = {2022}
}

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TY - JOUR
T1 - Factors Influencing the Purchase of Face Masks in the USA During the COVID-19 Pandemic
AU - Sauda Afrin Anny
AU - Rezoyana Kabir Rasha
AU - Fatema Sarker
Y1 - 2022/06/20
PY - 2022
N1 - https://doi.org/10.11648/j.pbs.20221103.13
DO - 10.11648/j.pbs.20221103.13
T2 - Psychology and Behavioral Sciences
JF - Psychology and Behavioral Sciences
JO - Psychology and Behavioral Sciences
SP - 86
EP - 91
PB - Science Publishing Group
SN - 2328-7845
UR - https://doi.org/10.11648/j.pbs.20221103.13
AB - COVID-19, one of the most challenging unprecedented global pandemics of human history, has changed people's work life and social life tremendously. Wearing a face mask is one of the most visible habits that people had to adapt to reduce the transmission of the Coronavirus. The primary purpose of this study was to investigate the impact of respondents' socio-demographic factors and working place on their face mask purchasing behavior during the COVID-19 pandemic in the USA. Secondary cross-sectional data were used in this study. An online survey administered on social media (between 20-30 March 2020) was used to collect data from adult research participants that reside in the United States through Qualtrics. From total of 6602 data, after deducting the missing values, 4949 data were used in this study for further analysis. The binary logistic regression model was used to conduct the study. The study found gender, age, education, and workplace as significant factors that influence people's face mask purchasing behavior. In addition, college education, gender, and workplace are positively associated with face mask purchase. Conversely, young age is negatively associated with respondents' face mask purchases. Though the study has limitations in the case of data representation and uses only a few variables, its findings provide some critical insights to the marketers to restructure their market segmentation. Besides, results could offer essential understandings to the relevant stakeholders, who are working to ensure face cover by people to reduce transmission of Coronavirus.
VL - 11
IS - 3
ER -

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Author Information

Sauda Afrin Anny

Department of Agribusiness and Marketing, Sher-e-Bangla Agricultural University, Dhaka, Bangladesh
Rezoyana Kabir Rasha

Department of Agricultural Economics, Sher-e-Bangla Agricultural University, Dhaka, Bangladesh
Fatema Sarker

Department of Development and Poverty Studies, Sher-e-Bangla Agricultural University, Dhaka, Bangladesh

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APA Style

Sauda Afrin Anny, Rezoyana Kabir Rasha, Fatema Sarker. (2022). Factors Influencing the Purchase of Face Masks in the USA During the COVID-19 Pandemic. Psychology and Behavioral Sciences, 11(3), 86-91. https://doi.org/10.11648/j.pbs.20221103.13

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ACS Style

Sauda Afrin Anny; Rezoyana Kabir Rasha; Fatema Sarker. Factors Influencing the Purchase of Face Masks in the USA During the COVID-19 Pandemic. Psychol. Behav. Sci. 2022, 11(3), 86-91. doi: 10.11648/j.pbs.20221103.13

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AMA Style

Sauda Afrin Anny, Rezoyana Kabir Rasha, Fatema Sarker. Factors Influencing the Purchase of Face Masks in the USA During the COVID-19 Pandemic. Psychol Behav Sci. 2022;11(3):86-91. doi: 10.11648/j.pbs.20221103.13

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@article{10.11648/j.pbs.20221103.13,
  author = {Sauda Afrin Anny and Rezoyana Kabir Rasha and Fatema Sarker},
  title = {Factors Influencing the Purchase of Face Masks in the USA During the COVID-19 Pandemic},
  journal = {Psychology and Behavioral Sciences},
  volume = {11},
  number = {3},
  pages = {86-91},
  doi = {10.11648/j.pbs.20221103.13},
  url = {https://doi.org/10.11648/j.pbs.20221103.13},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.pbs.20221103.13},
  abstract = {COVID-19, one of the most challenging unprecedented global pandemics of human history, has changed people's work life and social life tremendously. Wearing a face mask is one of the most visible habits that people had to adapt to reduce the transmission of the Coronavirus. The primary purpose of this study was to investigate the impact of respondents' socio-demographic factors and working place on their face mask purchasing behavior during the COVID-19 pandemic in the USA. Secondary cross-sectional data were used in this study. An online survey administered on social media (between 20-30 March 2020) was used to collect data from adult research participants that reside in the United States through Qualtrics. From total of 6602 data, after deducting the missing values, 4949 data were used in this study for further analysis. The binary logistic regression model was used to conduct the study. The study found gender, age, education, and workplace as significant factors that influence people's face mask purchasing behavior. In addition, college education, gender, and workplace are positively associated with face mask purchase. Conversely, young age is negatively associated with respondents' face mask purchases. Though the study has limitations in the case of data representation and uses only a few variables, its findings provide some critical insights to the marketers to restructure their market segmentation. Besides, results could offer essential understandings to the relevant stakeholders, who are working to ensure face cover by people to reduce transmission of Coronavirus.},
 year = {2022}
}

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