This study is aimed to explore what factors may affect parents when they want to buy mobile phones for children, and discuss the motivation of parents on buying mobile phones for children. After understanding the purchase factors and the purchase motivation of parents, this study can attempt to know further about parents’ purchasing behavior and their purchase decision-making. The researcher of this study used in-depth interviews to interview with forty respondents which contained ten pairs of parents and children who already have a mobile phone and ten pairs of parents and children who do not have a mobile phone now. Based on the results of interviews, the primary purchase factor is the price of mobile phones. Parents think that the price of a mobile phone has to be within reasonable limits. The secondary purchase factor is the function of mobile phones. Parents hope that the functions for children to use can be as simple as possible. Besides, parents also hope that there can be some limit and learning functions for children to use. The main motivation of parents on buying mobile phones for children is the convenience of contact. Parents think that when children really have the need to use a mobile phone, they will consider buying one for children.
| Published in | Psychology and Behavioral Sciences (Volume 6, Issue 1) |
| DOI | 10.11648/j.pbs.20170601.12 |
| Page(s) | 9-15 |
| Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
| Copyright |
Copyright © The Author(s), 2017. Published by Science Publishing Group |
Mobile Phone, Purchasing Behavior, Purchase Decision-Making
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APA Style
Wen-Ke Liang, Yu-Han Li. (2017). A Study on the Purchase Behavior of Buying Children Mobile Phones. Psychology and Behavioral Sciences, 6(1), 9-15. https://doi.org/10.11648/j.pbs.20170601.12
ACS Style
Wen-Ke Liang; Yu-Han Li. A Study on the Purchase Behavior of Buying Children Mobile Phones. Psychol. Behav. Sci. 2017, 6(1), 9-15. doi: 10.11648/j.pbs.20170601.12
AMA Style
Wen-Ke Liang, Yu-Han Li. A Study on the Purchase Behavior of Buying Children Mobile Phones. Psychol Behav Sci. 2017;6(1):9-15. doi: 10.11648/j.pbs.20170601.12
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Download@article{10.11648/j.pbs.20170601.12,
author = {Wen-Ke Liang and Yu-Han Li},
title = {A Study on the Purchase Behavior of Buying Children Mobile Phones},
journal = {Psychology and Behavioral Sciences},
volume = {6},
number = {1},
pages = {9-15},
doi = {10.11648/j.pbs.20170601.12},
url = {https://doi.org/10.11648/j.pbs.20170601.12},
eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.pbs.20170601.12},
abstract = {This study is aimed to explore what factors may affect parents when they want to buy mobile phones for children, and discuss the motivation of parents on buying mobile phones for children. After understanding the purchase factors and the purchase motivation of parents, this study can attempt to know further about parents’ purchasing behavior and their purchase decision-making. The researcher of this study used in-depth interviews to interview with forty respondents which contained ten pairs of parents and children who already have a mobile phone and ten pairs of parents and children who do not have a mobile phone now. Based on the results of interviews, the primary purchase factor is the price of mobile phones. Parents think that the price of a mobile phone has to be within reasonable limits. The secondary purchase factor is the function of mobile phones. Parents hope that the functions for children to use can be as simple as possible. Besides, parents also hope that there can be some limit and learning functions for children to use. The main motivation of parents on buying mobile phones for children is the convenience of contact. Parents think that when children really have the need to use a mobile phone, they will consider buying one for children.},
year = {2017}
}
TY - JOUR T1 - A Study on the Purchase Behavior of Buying Children Mobile Phones AU - Wen-Ke Liang AU - Yu-Han Li Y1 - 2017/03/18 PY - 2017 N1 - https://doi.org/10.11648/j.pbs.20170601.12 DO - 10.11648/j.pbs.20170601.12 T2 - Psychology and Behavioral Sciences JF - Psychology and Behavioral Sciences JO - Psychology and Behavioral Sciences SP - 9 EP - 15 PB - Science Publishing Group SN - 2328-7845 UR - https://doi.org/10.11648/j.pbs.20170601.12 AB - This study is aimed to explore what factors may affect parents when they want to buy mobile phones for children, and discuss the motivation of parents on buying mobile phones for children. After understanding the purchase factors and the purchase motivation of parents, this study can attempt to know further about parents’ purchasing behavior and their purchase decision-making. The researcher of this study used in-depth interviews to interview with forty respondents which contained ten pairs of parents and children who already have a mobile phone and ten pairs of parents and children who do not have a mobile phone now. Based on the results of interviews, the primary purchase factor is the price of mobile phones. Parents think that the price of a mobile phone has to be within reasonable limits. The secondary purchase factor is the function of mobile phones. Parents hope that the functions for children to use can be as simple as possible. Besides, parents also hope that there can be some limit and learning functions for children to use. The main motivation of parents on buying mobile phones for children is the convenience of contact. Parents think that when children really have the need to use a mobile phone, they will consider buying one for children. VL - 6 IS - 1 ER -
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