Creating a sustainable competitive advantage requires higher learning institutions to attract, motivate, develop and retain the talented staff they need now and in the future. However, the technical universities in Ghana are facing significant challenges in attracting and retaining talents to academic positions since their conversion. Besides, there exists limited research on factors that attract talented academics to these institutions as preferred employers. The main objective of this study was therefore to examine lecturers’ perceptions of factors that attract talents to academic positions within a Ghanaian higher learning institution; in this instance, Sunyani Technical University (STU). A qualitative approach was adopted for this study; semi-structured interviews were conducted to gain data. The study participants comprised of 23 lecturers selected from the university under study. The findings show that nine themes are related to the attraction of talents to the universities: career development and advancement, opportunities to make a contribution, employer branding and prestige, job security, flexible working hours, intellectual stimulation, innovation, opportunity to apply skills and autonomy. The results challenge higher learning institutions to develop a superior employer brand with a strong employee value proposition (EVP) that would attract, develop and reward talented academics for their work efforts. The study provides important practical guidelines that could assist the university studied and other higher learning institutions to attract talented lecturers and become employers of choice.
Published in | Journal of Human Resource Management (Volume 7, Issue 1) |
DOI | 10.11648/j.jhrm.20190701.11 |
Page(s) | 1-10 |
Creative Commons |
This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited. |
Copyright |
Copyright © The Author(s), 2019. Published by Science Publishing Group |
Talent Attraction, Employer Brand, Career Development, Lecturers’ Perceptions, Technical Universities
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APA Style
Justice Solomon Korantwi-Barimah, Alex Ofori, Faisal Mohammed, Emmanuel Addai Kyeremeh. (2019). Lecturers’ Perceptions of Factors that Attract Talent in a Ghanaian Higher Learning Institution. Journal of Human Resource Management, 7(1), 1-10. https://doi.org/10.11648/j.jhrm.20190701.11
ACS Style
Justice Solomon Korantwi-Barimah; Alex Ofori; Faisal Mohammed; Emmanuel Addai Kyeremeh. Lecturers’ Perceptions of Factors that Attract Talent in a Ghanaian Higher Learning Institution. J. Hum. Resour. Manag. 2019, 7(1), 1-10. doi: 10.11648/j.jhrm.20190701.11
AMA Style
Justice Solomon Korantwi-Barimah, Alex Ofori, Faisal Mohammed, Emmanuel Addai Kyeremeh. Lecturers’ Perceptions of Factors that Attract Talent in a Ghanaian Higher Learning Institution. J Hum Resour Manag. 2019;7(1):1-10. doi: 10.11648/j.jhrm.20190701.11
@article{10.11648/j.jhrm.20190701.11, author = {Justice Solomon Korantwi-Barimah and Alex Ofori and Faisal Mohammed and Emmanuel Addai Kyeremeh}, title = {Lecturers’ Perceptions of Factors that Attract Talent in a Ghanaian Higher Learning Institution}, journal = {Journal of Human Resource Management}, volume = {7}, number = {1}, pages = {1-10}, doi = {10.11648/j.jhrm.20190701.11}, url = {https://doi.org/10.11648/j.jhrm.20190701.11}, eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.jhrm.20190701.11}, abstract = {Creating a sustainable competitive advantage requires higher learning institutions to attract, motivate, develop and retain the talented staff they need now and in the future. However, the technical universities in Ghana are facing significant challenges in attracting and retaining talents to academic positions since their conversion. Besides, there exists limited research on factors that attract talented academics to these institutions as preferred employers. The main objective of this study was therefore to examine lecturers’ perceptions of factors that attract talents to academic positions within a Ghanaian higher learning institution; in this instance, Sunyani Technical University (STU). A qualitative approach was adopted for this study; semi-structured interviews were conducted to gain data. The study participants comprised of 23 lecturers selected from the university under study. The findings show that nine themes are related to the attraction of talents to the universities: career development and advancement, opportunities to make a contribution, employer branding and prestige, job security, flexible working hours, intellectual stimulation, innovation, opportunity to apply skills and autonomy. The results challenge higher learning institutions to develop a superior employer brand with a strong employee value proposition (EVP) that would attract, develop and reward talented academics for their work efforts. The study provides important practical guidelines that could assist the university studied and other higher learning institutions to attract talented lecturers and become employers of choice.}, year = {2019} }
TY - JOUR T1 - Lecturers’ Perceptions of Factors that Attract Talent in a Ghanaian Higher Learning Institution AU - Justice Solomon Korantwi-Barimah AU - Alex Ofori AU - Faisal Mohammed AU - Emmanuel Addai Kyeremeh Y1 - 2019/05/07 PY - 2019 N1 - https://doi.org/10.11648/j.jhrm.20190701.11 DO - 10.11648/j.jhrm.20190701.11 T2 - Journal of Human Resource Management JF - Journal of Human Resource Management JO - Journal of Human Resource Management SP - 1 EP - 10 PB - Science Publishing Group SN - 2331-0715 UR - https://doi.org/10.11648/j.jhrm.20190701.11 AB - Creating a sustainable competitive advantage requires higher learning institutions to attract, motivate, develop and retain the talented staff they need now and in the future. However, the technical universities in Ghana are facing significant challenges in attracting and retaining talents to academic positions since their conversion. Besides, there exists limited research on factors that attract talented academics to these institutions as preferred employers. The main objective of this study was therefore to examine lecturers’ perceptions of factors that attract talents to academic positions within a Ghanaian higher learning institution; in this instance, Sunyani Technical University (STU). A qualitative approach was adopted for this study; semi-structured interviews were conducted to gain data. The study participants comprised of 23 lecturers selected from the university under study. The findings show that nine themes are related to the attraction of talents to the universities: career development and advancement, opportunities to make a contribution, employer branding and prestige, job security, flexible working hours, intellectual stimulation, innovation, opportunity to apply skills and autonomy. The results challenge higher learning institutions to develop a superior employer brand with a strong employee value proposition (EVP) that would attract, develop and reward talented academics for their work efforts. The study provides important practical guidelines that could assist the university studied and other higher learning institutions to attract talented lecturers and become employers of choice. VL - 7 IS - 1 ER -