On the Country of Origin Effect of Eco-Label

Yingjun Xu

doi:doi:10.11648/j.eco.20211003.12

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On the Country of Origin Effect of Eco-Label

Yingjun Xu

Published in Economics (Volume 10, Issue 3)

Received: 4 July 2021 Accepted: 13 July 2021 Published: 27 July 2021

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Abstract

With the rapid development of global industrialization and urbanization, the ecological problems is increasingly aggravating. The consumers’ demand for safety and environment friendly food is increasing. Taking organic tomato as an example, we design the choice experiment to acquire 847 consumers’ relevant data from Shandong province, and use the random parameters logit model to investigate the consumers' preferences for organic labels from different countries (or districts). The results show that consumers have the highest willing to pay for EU organic label, the Chinese Hong Kong organic label, the Brazil organic label and the China organic label are behind successively. The influence of the ecological consciousness on the consumer preference is small. In general, consumers’ preference orders for organic labels from different countries (or districts) are the same for all ecological consciousness groups. The willingness to pay of the consumers in the low ecological consciousness group and the middle ecological consciousness group are very close, while the willingness to pay of the consumers in the high ecological consciousness group is slightly higher than that of the consumers in the low and middle ecological consciousness group. Food safety risk consciousness has significant effect on the consumer preference, and the larger differences exist between the organic labels which are from different countries. The character in effect of country of origin and its way of changing, maybe not only as the important basis of certificating service choice and target market positioning strategy of food provider, but also hope to have reference value for Chinese certification system reform and the development of certification food market.

Published in	Economics (Volume 10, Issue 3)
DOI	10.11648/j.eco.20211003.12
Page(s)	79-86
Creative Commons	This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.
Copyright	Copyright © The Author(s), 2021. Published by Science Publishing Group

Keywords

Tomato, Organic Label, Willingness-to-Pay, Choice Experiment, Random Parameters Logit Model

References

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Yingjun Xu. (2021). On the Country of Origin Effect of Eco-Label. Economics, 10(3), 79-86. https://doi.org/10.11648/j.eco.20211003.12

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ACS Style

Yingjun Xu. On the Country of Origin Effect of Eco-Label. Economics. 2021, 10(3), 79-86. doi: 10.11648/j.eco.20211003.12

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AMA Style

Yingjun Xu. On the Country of Origin Effect of Eco-Label. Economics. 2021;10(3):79-86. doi: 10.11648/j.eco.20211003.12

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@article{10.11648/j.eco.20211003.12,
  author = {Yingjun Xu},
  title = {On the Country of Origin Effect of Eco-Label},
  journal = {Economics},
  volume = {10},
  number = {3},
  pages = {79-86},
  doi = {10.11648/j.eco.20211003.12},
  url = {https://doi.org/10.11648/j.eco.20211003.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.eco.20211003.12},
  abstract = {With the rapid development of global industrialization and urbanization, the ecological problems is increasingly aggravating. The consumers’ demand for safety and environment friendly food is increasing. Taking organic tomato as an example, we design the choice experiment to acquire 847 consumers’ relevant data from Shandong province, and use the random parameters logit model to investigate the consumers' preferences for organic labels from different countries (or districts). The results show that consumers have the highest willing to pay for EU organic label, the Chinese Hong Kong organic label, the Brazil organic label and the China organic label are behind successively. The influence of the ecological consciousness on the consumer preference is small. In general, consumers’ preference orders for organic labels from different countries (or districts) are the same for all ecological consciousness groups. The willingness to pay of the consumers in the low ecological consciousness group and the middle ecological consciousness group are very close, while the willingness to pay of the consumers in the high ecological consciousness group is slightly higher than that of the consumers in the low and middle ecological consciousness group. Food safety risk consciousness has significant effect on the consumer preference, and the larger differences exist between the organic labels which are from different countries. The character in effect of country of origin and its way of changing, maybe not only as the important basis of certificating service choice and target market positioning strategy of food provider, but also hope to have reference value for Chinese certification system reform and the development of certification food market.},
 year = {2021}
}

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TY  - JOUR
T1  - On the Country of Origin Effect of Eco-Label
AU  - Yingjun Xu
Y1  - 2021/07/27
PY  - 2021
N1  - https://doi.org/10.11648/j.eco.20211003.12
DO  - 10.11648/j.eco.20211003.12
T2  - Economics
JF  - Economics
JO  - Economics
SP  - 79
EP  - 86
PB  - Science Publishing Group
SN  - 2376-6603
UR  - https://doi.org/10.11648/j.eco.20211003.12
AB  - With the rapid development of global industrialization and urbanization, the ecological problems is increasingly aggravating. The consumers’ demand for safety and environment friendly food is increasing. Taking organic tomato as an example, we design the choice experiment to acquire 847 consumers’ relevant data from Shandong province, and use the random parameters logit model to investigate the consumers' preferences for organic labels from different countries (or districts). The results show that consumers have the highest willing to pay for EU organic label, the Chinese Hong Kong organic label, the Brazil organic label and the China organic label are behind successively. The influence of the ecological consciousness on the consumer preference is small. In general, consumers’ preference orders for organic labels from different countries (or districts) are the same for all ecological consciousness groups. The willingness to pay of the consumers in the low ecological consciousness group and the middle ecological consciousness group are very close, while the willingness to pay of the consumers in the high ecological consciousness group is slightly higher than that of the consumers in the low and middle ecological consciousness group. Food safety risk consciousness has significant effect on the consumer preference, and the larger differences exist between the organic labels which are from different countries. The character in effect of country of origin and its way of changing, maybe not only as the important basis of certificating service choice and target market positioning strategy of food provider, but also hope to have reference value for Chinese certification system reform and the development of certification food market.
VL  - 10
IS  - 3
ER  -

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Author Information

Yingjun Xu

Research Center for Food Safety and Green Agricultural Development, Qufu Normal University, Rizhao, China

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Plain Text BibTeX RIS

APA Style

Yingjun Xu. (2021). On the Country of Origin Effect of Eco-Label. Economics, 10(3), 79-86. https://doi.org/10.11648/j.eco.20211003.12

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ACS Style

Yingjun Xu. On the Country of Origin Effect of Eco-Label. Economics. 2021, 10(3), 79-86. doi: 10.11648/j.eco.20211003.12

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AMA Style

Yingjun Xu. On the Country of Origin Effect of Eco-Label. Economics. 2021;10(3):79-86. doi: 10.11648/j.eco.20211003.12

Copy | Download

@article{10.11648/j.eco.20211003.12,
  author = {Yingjun Xu},
  title = {On the Country of Origin Effect of Eco-Label},
  journal = {Economics},
  volume = {10},
  number = {3},
  pages = {79-86},
  doi = {10.11648/j.eco.20211003.12},
  url = {https://doi.org/10.11648/j.eco.20211003.12},
  eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.eco.20211003.12},
  abstract = {With the rapid development of global industrialization and urbanization, the ecological problems is increasingly aggravating. The consumers’ demand for safety and environment friendly food is increasing. Taking organic tomato as an example, we design the choice experiment to acquire 847 consumers’ relevant data from Shandong province, and use the random parameters logit model to investigate the consumers' preferences for organic labels from different countries (or districts). The results show that consumers have the highest willing to pay for EU organic label, the Chinese Hong Kong organic label, the Brazil organic label and the China organic label are behind successively. The influence of the ecological consciousness on the consumer preference is small. In general, consumers’ preference orders for organic labels from different countries (or districts) are the same for all ecological consciousness groups. The willingness to pay of the consumers in the low ecological consciousness group and the middle ecological consciousness group are very close, while the willingness to pay of the consumers in the high ecological consciousness group is slightly higher than that of the consumers in the low and middle ecological consciousness group. Food safety risk consciousness has significant effect on the consumer preference, and the larger differences exist between the organic labels which are from different countries. The character in effect of country of origin and its way of changing, maybe not only as the important basis of certificating service choice and target market positioning strategy of food provider, but also hope to have reference value for Chinese certification system reform and the development of certification food market.},
 year = {2021}
}

Copy | Download

TY  - JOUR
T1  - On the Country of Origin Effect of Eco-Label
AU  - Yingjun Xu
Y1  - 2021/07/27
PY  - 2021
N1  - https://doi.org/10.11648/j.eco.20211003.12
DO  - 10.11648/j.eco.20211003.12
T2  - Economics
JF  - Economics
JO  - Economics
SP  - 79
EP  - 86
PB  - Science Publishing Group
SN  - 2376-6603
UR  - https://doi.org/10.11648/j.eco.20211003.12
AB  - With the rapid development of global industrialization and urbanization, the ecological problems is increasingly aggravating. The consumers’ demand for safety and environment friendly food is increasing. Taking organic tomato as an example, we design the choice experiment to acquire 847 consumers’ relevant data from Shandong province, and use the random parameters logit model to investigate the consumers' preferences for organic labels from different countries (or districts). The results show that consumers have the highest willing to pay for EU organic label, the Chinese Hong Kong organic label, the Brazil organic label and the China organic label are behind successively. The influence of the ecological consciousness on the consumer preference is small. In general, consumers’ preference orders for organic labels from different countries (or districts) are the same for all ecological consciousness groups. The willingness to pay of the consumers in the low ecological consciousness group and the middle ecological consciousness group are very close, while the willingness to pay of the consumers in the high ecological consciousness group is slightly higher than that of the consumers in the low and middle ecological consciousness group. Food safety risk consciousness has significant effect on the consumer preference, and the larger differences exist between the organic labels which are from different countries. The character in effect of country of origin and its way of changing, maybe not only as the important basis of certificating service choice and target market positioning strategy of food provider, but also hope to have reference value for Chinese certification system reform and the development of certification food market.
VL  - 10
IS  - 3
ER  -

Copy | Download