Research Article
Constructing Global Identity Through Creative Linguistic and Artistic Branding of African Countries’ Monikers
Nasibu Musa Kalokola*
,
Elirehema Daniel Nnko
Issue:
Volume 10, Issue 3, September 2024
Pages:
53-62
Received:
8 January 2024
Accepted:
24 January 2024
Published:
15 August 2024
Abstract: This qualitative study investigated into the complex dynamics of African nation monikers and their profound implications for national identity and international branding. The purpose of the research was to examine the interplay between linguistic inventiveness and artistic representation in 54 African nations, exploring how these components contributed to shaping global perceptions. Adopting a content analysis approach, the study systematically investigated linguistic nuances and artistic depictions associated with each nation's moniker. The population comprised the 54 diverse African nations, ensuring a purposive and representative sampling approach that considered linguistic, cultural, and geographical variations. Data was sourced from official documents, historical records, and public discourse surrounding each nation's moniker, with a focus on linguistic analysis from official statements, literature, and media representations. Artistic representations were examined through visual sources such as national emblems, flags, and associated symbols. The findings revealed a complex tapestry of linguistic features firmly anchored in cultural and historical contexts. Artistic depictions, including visual metaphors and symbols, contributed significantly to each nation's unique character. Notable examples included Nigeria's "The Giant of Africa" and South Africa's "The Rainbow Nation." Recommendations emphasized the strategic use of linguistic and artistic components to enhance international image, recognizing their critical role in shaping global perceptions of African nations. The study also acknowledged its limitations and proposed directions for future research, offering valuable insights into the nuanced dynamics of language and creative expression in constructing national identity on the global stage.
Abstract: This qualitative study investigated into the complex dynamics of African nation monikers and their profound implications for national identity and international branding. The purpose of the research was to examine the interplay between linguistic inventiveness and artistic representation in 54 African nations, exploring how these components contrib...
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Research Article
"Culture's Echo: The Bi-Directional Influence of Language and Cultural Dynamics"; Contrastive Study
Issue:
Volume 10, Issue 3, September 2024
Pages:
63-74
Received:
14 May 2024
Accepted:
12 October 2024
Published:
31 October 2024
Abstract: The study investigates the cultural influences into the linguistic structures of English and Arabic. These cultural influences shape communication styles and identities within each community. The founding reveals that English speakers prioritize clarity, mirroring individualistic values, while Arabic speakers emphasize politeness and respect, reflecting communal values and it shows that both languages exhibit cultural nuances that affect communication and identity formation. As for the second question, individuals proficient in both languages employ various strategies to navigate cultural and linguistic differences, including adapting language use, active listening, and cultural sensitivity. These tactics facilitate intercultural understanding and respect. However, to carry out this study Modern linguistic approach is utilized for qualitative comparative analysis to explore the reciprocal impact of culture on language and vice versa in both English and Arabic. Therefore, this study is constrained to linguistic instances, encompassing expressions, idiomatic phrases, and cultural notions extracted from English and Arabic materials, including literature, media, and everyday dialogues. The findings show that cultural values and beliefs appear in the linguistic structures and expressions of English and Arabic, and how does this affect communication and identity formation within these language communities. Though, various strategies utilized by speakers of English and Arabic to manage cultural and linguistic variances in communication.
Abstract: The study investigates the cultural influences into the linguistic structures of English and Arabic. These cultural influences shape communication styles and identities within each community. The founding reveals that English speakers prioritize clarity, mirroring individualistic values, while Arabic speakers emphasize politeness and respect, refle...
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